![]() So, on that note, here is the first step in successfully leveraging the platform: post your content in the right aspect ratio. Snapchat remains a hotspot for organic videos when it comes to sharing among the younger demographic. And, of course, entertaining for potential clients.įor business purposes, Snapchat ads will be especially interesting as they have the potential to reach 9% of the world's population, and that number is growing. They can now get their own personalized filters that will reflect their brand identity and make their social media platforms more attractive. It also ignites a fantastic opportunity for businesses to get closer to their followers. It allows basically anyone to become a creative filter creator. This was a big step in the world of augmented reality and filters in general. Anyone can now download a SPARK AR kit and work on AR filters. At first, Instagram’s AR filters weren't open to everyone, but they changed it in 2019. It didn’t take long as they introduced AR filters in 2018. Instagram started building blocks for its filter debut. Instagram did not want to be left out of this growing trend and launched Instagram Stories and Instagram Reels in 2016. In 2016, Google wanted to buy Snapchat, but they were rejected. Snapchat kept growing and working on its filters and other big players were more and more interested in acquiring this growing wonder. Engaging with this app became even more interactive. ![]() In 2015, Snapchat filters came out, and it was a huge game changer. Proving that if Facebook wants to buy something, it must be very good. They were growing so much that even Mark Zuckerberg, founder of Facebook, wanted to buy Snapchat in 2013. Snapchat and its animated way of connecting with people were growing. Later in 2012, even Android users could download this app, and the real boom of Snapchats was set up to begin. Did you know that the app was originally supposed to be called Picaboo? Little did we know that something this huge would come out of that. The one that introduced us to the world of dog ears. ![]() The history of engaging ‘fun-to-play-with’ filters will take us to the very beginning of Snapchat. The inventive way to communicate with your friends and family.
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